OUR STORY
From our expert bakers to your home
For over fifteen years, we’ve been creating the very best, high-quality dough for pastry, pancakes, pizza and cookies. Our passionate team tirelessly perfect delicious recipes that always keep food-lovers coming back for more.
Why we create
We started our family-run business back in 2010, making private label and brand products to bring joy to food-lovers everywhere.
In 2016 we were acquired by French-owned pastry and dough makers Cérélia, moving to a new, state-of-the-art factory in 2020.
We’ve grown bigger since our beginnings but our goal has always been the same: create the highest quality dough and pastry on the market to inspire moments of joy for all who taste it.
How we create
We make our dough from the very best ingredients available, predominantly sourced in the UK, with our UK flour millers working 15 miles away. You’ll find us here in our factory, striving to grow our expertise and create the highest quality products we can. We’re always innovating and studying the latest trends to grow our expertise and create the highest quality products we can.
Our values
BakeAway thrives on our passion for baking and our genuine respect for our colleagues and partners. Our key values are baked into our DNA: we make ideas happen, we love what we do and we succeed together.
Agile
We demonstrate smart thinking and decision making
Empowerment
We feel trusted and valued in creating new ideas and taking responsibility for them
Solutions
We are open to new ways of thinking, learning and succeeding
Resilience
We are not afraid to learn from our mistakes, own them and move forward
Teamwork
We are part of a team that wins, and learns from its mistakes collectively
Constructive challenge
We challenge ourselves and others and we are equally open to being respectfully challenged by others
Persistence
We play our part in finding ways to always overcome the challenges we face
Trust/Integrity
We always do the right thing, even when no one is looking
Passionate
We show passion and positivity in everything we do
Fun
We help to create a friendly and fun work environment where people like to be
Pride
We take pride in our work and working for BakeAway
“The NPD team at BakeAway are passionate and this is something you can taste in all of our products. We use our expertise and love of baking to develop delicious new products for consumers to make at home, while never compromising on ease of use. All our products are made using the finest quality ingredients, and we are constantly experimenting to bring exciting new products to the category that meet the latest consumer trends.”
ELLIOT CANTRELL | HEAD OF NEW PRODUCT DEVELOPMENT, BAKEAWAY
BakeAway, Unit 1B, Furnace Way, Centrix Park, Corby, NN17 5BE
© Copyright 2024 Bakeaway | Modern Slavery Statement | Privacy Policy | Tax Strategy
