Since the ‘Pastry Week’ episode aired as part of the newest The Great British Bake Off series, BakeAway has seen a significant spike in sales of its ready-made pastry products.
https://grocerytrader.co.uk/pastry-sales-surge-following-the-great-british-bake-offs-pastry-week/
Television has the power to ignite nationwide demand. But is its influence fleeting or can it create a lasting legacy?
https://www.bakeryandsnacks.com/Article/2024/11/29/the-power-of-tv-programmes-to-boost-brand-sales
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